It's about experience

Whether your preference is for thick cut or thin, our flexible marketing and commercial consultancy is here to help you find the right recipe for success

About the work

Marketing

Practical and commercial marketing advice with a focus on growth and a return on investment. We particularly love being involved in early stage brand creation and campaign planning.

Services include: 
  • Brand creation, design and storytelling
  • Research & analysis
  • Sales collateral & deck creation
  • Marketing strategy / campaign management
  • Partnership marketing

Strategy

Having launched a tech start up ourselves we understand the demands of launching and growing a service or business. We have experience in growth focused SMEs.

Services include:
  • Strategy / planning
  • Financial modelling
  • Market positioning
  • Investor proposition
  • Partner proposition

Business Development

Experienced in B2B sales at a senior level including consumer goods, technology services, media owners (e.g. newspapers), retailers, film/ music/gaming and brand licensing.

Services include:
  • Funnel optimisation
  • Account Management
  • Partnership Management
  • Contracts

Who are we?

James

James combines an inquisitive, entrepreneurial mindset with proven marketing, commercial and business development skills. This has been garnered through a wide range of experience from consumer goods with Coca-Cola, entertainment licensing, promotional agencies and as the founder of Givvit, an innovative “Social Treating” platform. 

James particularly enjoys helping to nurture startups and early-stage businesses where the formulation of a strong purpose, narrative, brand identity, an understanding of the market, a logical commercial model and the ability to be pragmatic, are all key to achieving growth. 

Suzie

Suzie is a passionate, commercially driven CMO who values and inspires authenticity and integrity in delivering growth. With a proven ability to envision success and then tirelessly lead and nurture high performing teams to achieve it, across all aspects of marketing from core branding to sales led martech. . 

Suzie has over 14 years of board & C-Suite  experience, including recently delivering a marketing growth strategy and a successful US launch in a PE backed B2B2C health-tech organisation. Her unique ability is being able to deliver on the immediate needs of a business whilst setting up marketing  for future success. 


Dan

Dan is a designer, artworker and photographer who graduated from Southampton with a BA in Multimedia Design and has been working in the design industry for almost a decade. 

Dan's design portfolio varies from motion graphics for online use to  website/WordPress development and print design. He loves getting his teeth stuck into a creative project and collaborating with other motivated people is his favourite thing to do in and out of work. This results in contextual, effective designs that resonate with their intended audience. 

Our Ingredients

Our experience has created a blend of entrepreneurial and commercial thinking. 

As founders of a tech start up, we took our digital gifting and reward concept through to launch and beyond. Whilst managing all aspects of the business, we raised £1m of investment and built the tech and the team, securing major retail partnerships along the way. 
As a result we understand the importance of brand positioning and believe that being able to articulate your brand purpose clarifies all aspects of your branding and messaging. We can help you through this process from research through to logo design, brand keys & guidelines and sales collateral.   
Our sales promotion experience included an agency creating media promotions licensing books, films, music & TV, which means we appreciate of the power and value of intellectual property, along with the complexities of licensing and identifying and motivating promotional partners. 
Our broad mix of past clients have included national newspaper groups, retailers, tech companies, financial services and consumer brands. 
We've enjoyed big brand experience with Coca Cola and other well known brands in marketing, trade marketing and business development roles. 
We also have a network of specialists for specific expertise including  design, digital campaigns and market research. 

Some of our clients

Total Asset Lifecycle

TAL is a facilities management platform, with software modules supporting asset management through to cleaning adherence and energy consumption.

Marmalade provided a range of services from product positioning, core messaging through to pricing analysis / strategy and sales collateral production.

Stephenson Wass

SWA is a business development consultancy working with clients who have innovative products to improve existing practices, inform better decision-making and drive profitability.

Services provided include SWA rebranding and positioning, sales collateral production, email marketing campaigns and business development.

Authentic Purpose

A coaching start-up with a unique process that helps identify, articulate, communicate and nurture an organisation’s authentic purpose, unlocking the benefits of shared endeavour.

Services provided included branding, positioning, core messaging, launch strategy, sales collateral production and founder support.  

Power Maxed Racing

Power Maxed Racing is a British auto racing team. The team has raced in the British Touring Car Championship, since 2015. 

Services provided sponsorship proposition development , overall design and the production of sales collateral. The result was two new sponsors for the season. 

Togetherall

Togetherall believes no one should be excluded from instant access to mental health support from real people when they need it. 

Services provided included setting up the new marketing dept, all aspects of B2B / B2B2C marketing including pipeline and metrics reporting. Suzie became their permanent CMO as a result of the work. 

Katalyst Laboratories

Katalyst are a provider of smart healthcare solutions including molecular diagnostic test platforms from leading manufacturers. 

Services provided included copywriting, sales collateral production,  business development & project management.



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